对于众多的发展中企业或品牌来说，当前渠道的成功往往是一个成长的里程碑。因为到了这个时候，说明企业或品牌在竞争激烈的市场上有了一个相对安全的立足点。但随之而来的困惑是，企业突然发现，所有的生意都来源于当前渠道，企业对渠道的依赖无比之大，但该渠道自身却在整理零售市场中前途未知，可能在竞争中嬗变，也可能成为历史的过去。
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然而进入全新的未知渠道，销售与运作模式又未可知，加上渠道本身再强势一点，或企业对渠道的掌控力不那么强，刚离虎口，又入狼窝的感觉会油然而生。从这个意义上来说，多渠道布局与拓展势在必行！
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Formany developing companies or brands, the success of the currentchannel is often a growth milestone. Because at this time, it showsthat the company or brand has a relatively safe foothold in thehighly competitive market. But the confusion that followed was thatthe company suddenly discovered that all business comes from thecurrent channel, and the company relies on the channel very much.However, the future of the channel itself is unknown in thefinishing of the retail market, and it may change in thecompetition. It may also become the past of history.
